If you’re an independent freelancer or the owner of a small business, you should be aware of the benefits offered by a small business SEO service. For just a small investment, you can drastically improve your rankings on Google, Bing and other popular search engines. The higher your rankings, the more people will click on your site and the more potential clients you will attract. While small business SEO providers have sometimes garnered negative perceptions in the past due to such issues as keyword stuffing and poor grammar, the truth is that most of the way to game the search engine algorithms are no longer valid. What search engines are looking for these days is informational and well-written content, which is something you will want for your site anyway even without considering the benefits of search engine optimization. By carefully selecting the keywords to use, a small business SEO company can tailor your message to appeal to the demographic that you’re trying to reach. Selecting the right target audience for your message is more important than just amassing a large group of people who view your web page with disinterest. Evergreen content is specifically designed to remain relevant for years to come, so you won’t need to worry that the optimizations you pay for now will become irrelevant anytime soon. If you’ve largely eschewed putting many resources into your web presence, then you’re really missing out on a large potential source of revenue. As a business owner, you can’t afford to neglect any channels for reaching valuable customers.